Our work with established DIY and homeware store Keans Claremorris began back in 2020. Established for over 120 years, the brand has a strong online presence and continually adapts to changing consumer needs. When teaming up, our mission was clear: we wanted to enhance the user experience of the online store, expand their product range and drive online growth. We started by redesigning and rebuilding their website, creating the initial foundations for a more effective and engaging shopping experience. Through this process, we were faced with a number of challenges, yet by identifying SalesFire as a solution, we were able to meet our objectives and create a significant impact; our collaborative efforts have resulted in an incredible 450% growth in online sales. So, how did we go about this?

Initial Challenges

Keans Claremorris is known for its broad range of products across the homeware and DIY markets. As the catalogue was expanded across further categories, this drove a broader audience. Although this growth was positive, it suddenly became increasingly difficult to deliver an online shopping experience that resonated with each individual customer.

Additionally, when the COVID-19 pandemic struck, there was a substantial growth in the online home and living industry, resulting in a highly competitive market. By factoring in these conditions, it was certain that Keans needed a solution that could enable them to deliver personalisation at scale, ultimately aiding the customer’s shopping experience.

The Initial Solution

We set about implementing a series of eCommerce solutions. By 2025, Keans was using three separate technologies to capture shopper data, as well as to send retargeting emails. However, when the catalogue grew to over 12,000 products, it became very complex when it came to aligning the customer journey. Thus, we had a further objective to fulfil; to create a smoother customer experience and make it easier for customers to find certain products.

The Overall Solution

We identified Salesfire as a single eCommerce solution that could deliver more than what the three technologies were doing, as well as in a more efficient way. We replaced the initial methods with Salesfire’s interconnected product suites, integrating personalisation into each stage of the buying process. Some of the key improvements included maximising marketing opt-ins with integrated data capture technology, with Salesfire AI building detailed shopper profiles. This data drove personalised product recommendations on site, as well as highly relevant automated emails.

The Results

With Salesfire and Dream Big Digital, Keans Claremoris enhanced the overall shopping experience for the customer, by showing tailored messages based on their behaviours as well as helping shoppers find exactly what they need. There was an additional impact on the company itself, as the staff that were managing the three separate eCommerce technologies could now focus fully on leveraging Salesfire for growth.

Working with Keans Claremorris has been an absolute pleasure. From collaboration on their website redesign to supporting their ongoing online growth, it has been incredibly rewarding to see a seamless, personalised shopping experience come to life. If you are looking to enhance your online presence, improve customer buying journeys or drive measurable growth, we’d love to hear from you. Get in touch and see how we can help today.