Claire’s Crafts Create is just one of the examples of where small, local businesses have been forced to adapt during this time of uncertainty throughout 2020. Starting needle felting as a hobby back in 2010, Claire went on to run workshops at her friends sewing shop and from there the business grew, until lockdown restrictions were introduced in March 2020. Then, Claire took the quick decision to move to online, which is where Dream Big Digital first became involved with Claire’s Crafts - creating her online one stop shop that caters for all your needle felting needs. After that, Claire’s Crafts faced the dilemma that a lot of new websites face - how to get traffic to site.
Switching her business to selling needle felting supplies and video tutorials online effectively moved Claire’s Crafts once local market to anywhere in the UK. Now the website was live, and Claire herself was already very active on social media, engaging with her audiences on a daily basis, it made sense to move into Paid social media advertising to capitalise on this.
With a small budget, the aim was to set up a number of winning campaigns, that Claire could then turn on and off as required. As anyone who’s used Facebook Business Manager will know, the platform isn’t the most straightforward to understand, so training was also required to empower Claire to feel confident and in control of her budgets after the initial test period. This was done via Zoom screen sharing as well as producing bespoke training guides to ensure that Claire has something to refer back to when updating and changing her campaigns.
The ad campaigns were focused around driving orders towards a particular needle felting kit with an online tutorial sold separately, autumn and winter campaigns highlighting seasonality and gifting, plus an email sign up campaign to run indefinitely.
When setting up the campaigns, it was very important to speak to Claire and really understand her customers, especially when setting up Audiences. With Facebook’s integration with Shopify, we set up the pixel and ensured that Google Analytics was also installed for full tracking to monitor and report on success and test results.
Paid Social Media Advertising • Digital Marketing Consulting & Expertise • eCommerce Website Design and Build • Shopify Online Store
"Efficient, professional and friendly service. Thank you for building a great e-commerce website and the support with marketing. Look forward to working together in the future"
- Claire from Claire's Crafts Create
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